Get to know the designer at Audi Joburg Fashion Week : Part 2 - Ifeoma Ayanwu

Our final part of the Audi Joburg Fashion Week designer profile feature looks at the achievements and aspirations of one of Nigeria's groundbreaking female designers, Ifeoma Ayanwu, who designs for her clothing label called Ogodor. Here is her story:

The name Ogodor is fast becoming a household name in Abuja. For those who are not yet acquainted with the name directly would have encountered the beauty, creativity and ingenuity associated with it.

Ogodor is the fashion brand that has taken over the Abuja fashion circuit like wildfire. It is presently a must for all celebrities and happening people in Abuja to have an Ogodor design or accessories in their wardrobe.

According to an Abuja celebrity, who prefers to remain anonymous, “When I receive a special invitation to any function, all that comes to her head is Ogodor”. She adds, “they have perfected the act of dressing you uniquely and you definitely stand out from the crowd”.

Ogodor is owned by Ifeama Ayanwu; a graduate from the University of Jos who has been in the fashion industry for about 10 years but officially launched the Ogodor brand four 4 years ago.

She says the name Ogodor comes from an ancient Igbo word which translate to mean good quality fabric. “We adopted Ogodor because our intention is to project a true Nigerian brand due to our strong belief in Nigeria as one of the best things that has happened to the world”.

Lagos had a feel of her designs is 2006 when she was invited to participate in the Nigeria fashion show. Due to her very enviable and breath taking collections, she was invited back to Lagos to clothe the models at the Nigeria Model Awards in 2006.

Apart from staging her personal show, she has participated in lots of local and international fashion shows, exhibitions and workshops.

Details:

Address - Ogodor
Inside Ascon Filling Station, opposite Chicken House,
Wuse 2 Abuja, Nigeria.
ifyogodor@yahoo.com.

If you want to see what the fuss is all about, get to the Audi Joburg Fashion Week next week, from 21 to 24 January 2009, where Ogodor will exhibit and showcase their latest collection.