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So finally it happened, and I'm ecstatic about the results. My biggest movie premiere yet took place last night and what a better way to have one of the stars in the movie to be a guest.
This is how the idea came about: I learnt that Mos Def was coming to the country for the Cape Town International Jazz Festival and wanted to do something with him. On the very same day, I learnt that Kenzhero already had secured a gig with him, so I got a bit more creative. I knew Mos Def is in Cadillac Records, a movie based loosely on Etta James' life, which will be released by Ster Kinekor on the 29th of May 2009. I dediced to work on that angle.
After tireless communication with Mos Def's representatives, the ball got rolling. I approached Ster Kinekor with the idea and they took to it instantly. It's great to know I managed to pull this project off, and very well too, considering the sponsors we approached failed to see this great opportunity.
Anyway, the event happened last night at Ster Kinekor in Sandton City and it was on fire. Obviously the highlight of the event was Mos Def arriving and addressing the audience through a short interview by a young lady who won a Channel O competition. In addition to that, it was very moving that Mos decided to stay and watch at least 75% of the movie (he was only supposed to make and appearance and leave). The food was delicious and drinks flowing so easily. The whole event turned out amazingly well, with celebrities gallore.
First and foremost I've gotta thank Hardy McQueen for being a man of his word. From the beginning he told me that we were going to do this and we certainly did. Thanks Hardy, I can't emphasise enough how much your involvement in this project is appreciated. Thank you Irma for keeping me in check with regards to all the requirements from Hip Hop Alive's side. Thanks to Sibongile Khuzwayo who handled the catering segment of the event, the food was devine. To my friend Sizwe Dhlomo, thank you for agreeing to MC at such short notice and for your patience and calmness to the pressures that arose. And most importantly, as I did last night just before he left, thank you to Mos Def for his time and for ensuring this was a special moment for YEAHBO Entertainmnet (YEAHBO.DOT.NET). To Ster Kinekor Head Office and their theatres in Sandton City, Sandton City Management, and Sony Pictures, your input to the event is immensely valued. And lastly, but definitely not least, to all the YEAHBO.DOT.NET subscribers and readers who have been down with me all the way. Your support is greatly appreciated.
I'm going to continue bringing you people of Mzansi all the exclusives in terms of big screen experiences. This is a great feat in the entertainmnet industry, a really groundbreaking moment. This has never happened in the country and I'm glad my name is attached to it. Until another unique and exclusive experience, keep it locked right here and at YEAHBO.DOT.NET.Photos taken by Khanya Litabe
Earlier today I had a chance of watching Cadillac Records, the new movie which is supposedly based relatively on singer Etta James' life. Having learned a lot about the movie, since I'm working on a premiere where we are anticipating Mos Def as a guest, it was good to finally witness what I have read about on the web, for myself.
The movie chronicles the rise of Chess Records (owned by Leornard Chess, played by convincingly Adrien Brody) and the colourful lives of their artists, including legendary blues and soul songstress Etta James (played by Beyonce Knowles), king of funk Muddy Waters (played by Jeffrey Wright), the distinctive and powerful-voiced Howlin' Wolf (played by Eamonn Walker), eccentric and humorous Berry Gordy (played by Mos Def), as well as talented but also troubled Little Walter (played by young Columbus Short). Narrated by Willie Dixon (played by Cedric the Entertainer), Cadillac Records is able to give you a vivid picture of how the music industry works, or at least worked then. Not that much has changed today, but some of the principals of the music business were a little different back then.
Many have praised Beyonce on this role, but I saw no progression from what she has done before, since she plays yet another singer here (by the way, she made sure she gets this role by signing on as an executive producer). I felt the male cast members did brilliantly in their respective roles. Especially Columbus Short in his role as Little Walter. He commanded the flawed character and made it his own with such ease and flair. Jeffrey Wright also excelled as Muddy Waters, displaying an amazing ability to flex his acting muscle to great potency. The same needs to be said for Mos Def, who gave the role of Berry Gordy awesome vigor and charm. And of course Adrien Brody has the ability to show different emotions just at the right moment, and a lot has to be said for an actor who is able to soundly capture whatever moment is required at that time with such precision. Worth a mention is actress Gabrielle Union, who plays Waters' ride-or-die other half Geneva Wade, also able to display her emotions very fittingly throughout the movie.
All in all, Cadillac Records was a great film. It gives you a glimpse into the workings of the music industry and the assorted and mostly troubled lives led by musicians or artists. This film also marks the 50th anniversary of the Motown era, which Gordy was very influntial in steering.
Cadillac Records opens at selected cinemas nationwide on the 29th of May 2009. But before that, like I've mentioned above, YEAHBO.DOT.NET has been granted a screening of the film on the 07th of April 2009. What makes the screening even more exciting is the fact that Mos Def (who is set to wow hip hop and jazz fans at the Cape Town Internationa Jazz Festival in about 2 weeks) will be making a appearance as a special guest. if you want to be part of this groundbreaking experience, go to YEAHBO.DOT.NET and follow the instructions.
