Showing posts with label Darkie Clothing. Show all posts
Showing posts with label Darkie Clothing. Show all posts

Thursday, 9 April 2009

An introspective tour through the Darkie factory






When I was in Cape Town last week I had a pleasure of touring the factory where all the Darkie magic is created. Operations Manager and model Thokozani Shezi, affectionately known as TK, had been calling me to come and check out where it all happens and eventually I got some time to brace them, with my camera in tow.

As soon as I arrived in the area of Woodstock, where Friski Clothing (trading as Darkie Clothing) is located, the sounds and smells of the industrial factories thickly lingered in the air. This was a clear sign that I had arrived where the melting pot is constantly atop the manufacturing fires. TK led me up 3 stories in a rather deserted building from the outside (I think testimony that everybody is busy sweating on the inside).

Upon entering the premises, I was instantly attracted to the huge room full of machinery, piles of fabrics and patterns, and a handful of workers busy doing their thing.
I began snapping away at the workers and their tools. I chatted briefly to a few of them, who showed much enthusiasm that they had a visitor set to learn and show a glimpse of their hard work to the masses out there, not that it's not visible from the amazing clothing they produce for Darkie's two exclusive concept shops in Mzansi and many others around the world.

Leading me to the adjacent storeroom and the offices where the administration and other parts of the business are run, TK couldn't sway me away from two mannequins displaying 2 finished products right before the entrance to the reception area of the offices. I quickly snapped away, with no clue what was instore for me inside.
When I entered the storeroom, I didn't know which garments to photograph first as a bevy of clothes hung across the rooms, laying on cabinets and against the walls, alongside their respective brown paper patterns. From trendy casual wear for both ladies and men, to the more sophisticated designs, it was a feat for every fashionista.

I intermittently snapped, in between my enquiries to TK and the information he shared about the clothes and the vigoruous processes they embark on each and every day to ensure that the consumer is satisfied with a Darkie design/outfit.
He also showed me their corporate lines, the up-beat re-design they did for the Moroka Swallows soccer jersey, as well as funky look they upgraded for Nandos waitressing staff, amongst others. Just opposite those designs is the office with an assortment of memorabilia (including fashion magazines, books, paintings, pictures, etc), where Themba Mngomezulu (head designer for Darkie sits and plans his quest to create an already formidable and successful clothing empire).

Just below that room is where TK spends most of his time navigating the intricancies of the business where a laptop, printer, fax machine and 2 beautiful mustard cotton seaters lay. Because I was busy working on the Cadillac Rercords premiere to be attended by cast member Mos Def at the time, TK also gave me freedom to make use of these services. Oh, it was Themba's birthday but he was away in Switzerland. As he chatted to TK via facebook, making sure everything was going accordingly back home, I sneaked in a birthday message to him.


Thanks for the tour TK, it was well worth it. It was a surprising revelation about the magnitude of work involved in the creation of such fresh, trendy and extremely wearable designs. Thanks to the machinists and pattern makers for their warm and kind hearts. Thanks also to the lady that works at the Darkie shop on Long Street, she was very friendly when we went there later on; which by the way is a different atmosphere altogether when you see the finished products on display for consumption. If any one can remember, I went to the shop around the same time last year and took pictures and wrote a short piece about my experience there. Check it out HERE.


At the end of my trip, TK hooked me up with a dope maroonish long-sleeve shirt with bold black stitching and a grey cotton pants with hints of maroon streaks, which I'll be doning soon. Thanks again TK for everything. Themba, I appreciate your vision and your outstanding contribution to the fashion industry, and for constantly hooking me up with dope threads, :-).


Please go to YEAHBO.DOT.NET to see more pictures.

Wednesday, 11 March 2009

Darkie clothing prices slashed by 50%!!!


A week or two ago I published a post about the Darkie shops, both in Cape Town and Jozi having their season-end sales. They have taken it further, you can get everything you see in store now at a whooping 50% off. That means that you only pay half-price on each and every item of clothing you see in the store. I do have an impeccable two-piece fitted suit in mind that I want to get my hands on, come Friday.

The Darkie shops are located in Kloof Street in Cape Town and on 7th Street in Melville in Jozi. This is one fashion sale you don't want to miss out on. The exclusive pieces that Darkie designs, which by the way are never repeated, are going for extremely low prices to make way for a new colection that will hit the stores up very soon. Be on the look out.


Oh, and if you get there and buy an item, you can revel with other shoppers at an intimate party where you choose what you want to drink. If you don't have any plans for Friday night, the Darkie shop at Melville will be the place to be.

Wednesday, 25 February 2009

Get your stylish Darkie gear at discounted prices


My boy Ayanda, who looks after the Darkie concept shop in Melville has just informed me that the season-end sale starts this coming Friday. You know we are close to the end of summer and preparing for the colder season, so we gotta clear the stock and make sure we have the winter collections available at the store.

Everything that you will find in the shop, is selling at 25% less. That's a bargain, even more so since the prices are already reasonable and affordable. Don't miss out on this opportunity. It's your chance to be seen donned in the utterly stylish and exclusive Darkie gear that is never, and I repeat, never repeated.
Check out the above pic for some of the Darkie menswear that will be on sale.

The
25% Off Sale begins this coming Friday, 27 February 2009, until the stock is all sold. The Darkie concept shop is located on 7th Street in Melville, just next to Nunos restaurant. When you get there, tell them I gave you the tip. Also, for the Capetonians, the same sale started in the Darkie concept shop in Kloof Street in Cape Town this past Monday. Happy shopping!!!

Monday, 8 December 2008

Darkie clothing arrives in Jozi.


Over the years I have become a huge fan of the clothing line Darkie. Back when I started writing for YEAHBO.DOT.NET, the label head designer and creater Themba Mngomezulu was one of the first people I interviewed (check the interview HERE). This was way back when he was still based in Durban. The clothing label has gradually grown from strength to strength, rejuvenating itself with fresh and original ideas.

Fast forwarding to 2008. Earlier this year when I was in Cape Town for the annual Cape Town International Jazz Festival I got to hang out with one of my friends TK (see first picture with guy in brown pants above), who works very closely with Themba, at a Darkie shop on Long Street (read about the the encounter HERE). The shop has since moved to Kloof Street in a form of a new refurbished Darkie Concept shop. Whilst launching this shop, Themba reached out to me to help with his plans in branching out to Jozi as well. Being a great fan of his work, as well as a friend I took to the challenge which has seen an opening of a new Darkie shop this past Friday. The Jozi shop is located on 7th Street in Mellville. The opening of the shop last Friday was really dope. Of course I was there with a few other people that came through to celebrate one of Themba's milestones.

On our way from the airport last Friday, Themba told me that there are plans for Durban to get their own exclusive Darkie shop as well. So Durbanites, your own shop will be opening soon. Check out www.darkieclothing.co.za for details on that front. In the meantime, Jozi and Cape Town are basking in the enjoyment of shopping for exclusive pieces of clothing from the Darkie summer collections. You'll be bowled over by the quality of design and craftmanship that goes into each and every item.

Please also note that Themba is bringing back the Darkie Recycled clothing (example on the first photo) that made him popular when he began working on his passion for fashion design. Watch the space for this development and more details.