When I was in Cape Town last week I had a pleasure of touring the factory where all the Darkie magic is created. Operations Manager and model Thokozani Shezi, affectionately known as TK, had been calling me to come and check out where it all happens and eventually I got some time to brace them, with my camera in tow.
As soon as I arrived in the area of Woodstock, where Friski Clothing (trading as Darkie Clothing) is located, the sounds and smells of the industrial factories thickly lingered in the air. This was a clear sign that I had arrived where the melting pot is constantly atop the manufacturing fires. TK led me up 3 stories in a rather deserted building from the outside (I think testimony that everybody is busy sweating on the inside).
Upon entering the premises, I was instantly attracted to the huge room full of machinery, piles of fabrics and patterns, and a handful of workers busy doing their thing. I began snapping away at the workers and their tools. I chatted briefly to a few of them, who showed much enthusiasm that they had a visitor set to learn and show a glimpse of their hard work to the masses out there, not that it's not visible from the amazing clothing they produce for Darkie's two exclusive concept shops in Mzansi and many others around the world.
Leading me to the adjacent storeroom and the offices where the administration and other parts of the business are run, TK couldn't sway me away from two mannequins displaying 2 finished products right before the entrance to the reception area of the offices. I quickly snapped away, with no clue what was instore for me inside. When I entered the storeroom, I didn't know which garments to photograph first as a bevy of clothes hung across the rooms, laying on cabinets and against the walls, alongside their respective brown paper patterns. From trendy casual wear for both ladies and men, to the more sophisticated designs, it was a feat for every fashionista.
I intermittently snapped, in between my enquiries to TK and the information he shared about the clothes and the vigoruous processes they embark on each and every day to ensure that the consumer is satisfied with a Darkie design/outfit. He also showed me their corporate lines, the up-beat re-design they did for the Moroka Swallows soccer jersey, as well as funky look they upgraded for Nandos waitressing staff, amongst others. Just opposite those designs is the office with an assortment of memorabilia (including fashion magazines, books, paintings, pictures, etc), where Themba Mngomezulu (head designer for Darkie sits and plans his quest to create an already formidable and successful clothing empire).
Just below that room is where TK spends most of his time navigating the intricancies of the business where a laptop, printer, fax machine and 2 beautiful mustard cotton seaters lay. Because I was busy working on the Cadillac Rercords premiere to be attended by cast member Mos Def at the time, TK also gave me freedom to make use of these services. Oh, it was Themba's birthday but he was away in Switzerland. As he chatted to TK via facebook, making sure everything was going accordingly back home, I sneaked in a birthday message to him.
Thanks for the tour TK, it was well worth it. It was a surprising revelation about the magnitude of work involved in the creation of such fresh, trendy and extremely wearable designs. Thanks to the machinists and pattern makers for their warm and kind hearts. Thanks also to the lady that works at the Darkie shop on Long Street, she was very friendly when we went there later on; which by the way is a different atmosphere altogether when you see the finished products on display for consumption. If any one can remember, I went to the shop around the same time last year and took pictures and wrote a short piece about my experience there. Check it out HERE.
At the end of my trip, TK hooked me up with a dope maroonish long-sleeve shirt with bold black stitching and a grey cotton pants with hints of maroon streaks, which I'll be doning soon. Thanks again TK for everything. Themba, I appreciate your vision and your outstanding contribution to the fashion industry, and for constantly hooking me up with dope threads, :-).
Please go to YEAHBO.DOT.NET to see more pictures.
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