Saturday 24 January 2009

Audi Joburg Fashion Week Series: Abigail Keats knows how to do wearable





Last night I attended my second day at Audi Joburg Fashion Week with every intention to see what Abigail Keats was going to pull out of her sleeve this time, after very successful shows in the past. And to say I was satisfied would be putting it mildly, it was absolutely refreshing. Fashion is about trends, but those trends need to be translated into what the consumer should instantly take a liking into. And Abigail accomplished just that with her autumn/winter collection.

Her show was combined with another designer, Suzaan Heynes, whose creativity was appreciated, but the execution not done very well. There were some numbers that stood out, but some of the garments looked rather odd.

On the other hand, Abigail Keats did a sterling job in creating garments that are fashion-forward and creative, yet wearable and simple. The details were clean and unique. Although she also played with a lot blacks and greys, there was a hint of innovation in how these were mixed with silver trimmings and the right kind of accessories. Again, we saw the darker denim colours, including black and dark navy blues.

I really enjoyed the what Abigail had to offer. Fresh ideas, coupled with simplicity and a touch of edge.

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