Mzansi's own minibus-taxi television service launched

A very good friend of mine, Angelo Tandy (pink shirt, first photo), extended an invite to me late last week, to witness a great technological moment at a media launch of a groundbraking television service station, which is to hit Mzansi by storm. I couldn't make it to the event, but have just received the some stills that were taken on the day. Angelo, is the director for the new MASSIV TV service that will be available for taxi commuters on board to their different destinations.

MASSIV TV, a new interactive satellite television service installed in minibus-taxis, took guests on an experiential journey into Soweto on Tuesday the 7th October. Media and advertisers took a ride in the upgraded vehicles equipped with the new MASSIV TV system to get a glimpse of the hi-tech future of the taxi industry. This R20m state-of-the-art TV system - developed to suit the commuters, taxi owners and the advertising industry - fits both upgraded older taxis and the new Recap models. It comprises a very sophisticated computer system, a TV screen in front of the passengers and surround-sound speakers above their heads carrying programme content from SABC as well as advertising. This free to air service is played out daily and gives a 48-month contract to taxi owners who will get back a share of the monthly advertising revenue and will be provided with a free vehicle management service and free tracking and recovery.

What a brilliant idea, I'm very impressed. There'll never be boredom and you'll be kept on the loop with different subjects in your journey to wherever you are commuting too. I'm definitely going to experience this amazing phenomenon very soon. Well done MASSIV TV, and Angelo, I'm very proud of you.

Picture 1 - Angelo Tandy (MASSIVE Director) & David Kanyika

Picture 2 - Tiff Willemse & Wandi

Picture 3 - Amstel, Tshedi Moholo, Koyo Bala & Khanyisile Mbau