Thursday 10 December 2009

Morgan Freeman shows support to local charities in light of Day of Reconciliation


In respect of South Africa’s heritage and in the spirit of promoting reconciliation and unity around the Day of Reconciliation, commemorated nationally on the 16th December, Academy Award® winner Morgan Freeman and Producing partner from Revelations Entertainment, Lori McCreary have committed their support in a corporate charity drive to raise much needed funds for three charities of choice.


The Soweto INVICTUS Outreach Programme will take place at the Ster-Kinekor Maponya Mall in Soweto on the celebrated day. At the event, Freeman will hand over all funds raised to The Nelson Mandela Foundation, The Make a Difference Foundation, and the Chris Burger/Petro Jackson Players’ Fund. Making an appearance at the Johannesburg premiere of Invictus, Winnie Madikizela Mandela and family have also pledged their support in favour of all Invictus charity-related activities.

Several communities in Soweto, south of Johannesburg, will be transported to Ster-Kinekor Maponya Mall, where they will be treated to a free screening of Invictus. Freeman is excited to address the guests, and hopes that this event will usher in a spirit of generosity and charity in the corporate environment. In the true spirit of ubuntu, Warner Bros. Pictures, Nu Metro Films along with MTN are honoured and excited to be at the forefront of this initiative, and MTN South Africa’s welcomed support in the local entertainment industry serves to confirm their commitment to our country, as a whole.

“With its involvement in the Invictus premiere and charity event, MTN South Africa is showing its commitment to not only the ideals underpinning the movie, but also to provide people from all walks of life with the opportunity to see this uplifting story,” says Veli Mabena, general manager for marketing and brand at MTN South Africa.

Established in 1999 in lieu of Nelson Mandela’s retirement, The Nelson Mandela Foundation, through the creation of strategic networks and partnerships proudly contributes to the making of a just society by promoting vision, values and convening dialogue around critical social issues that require much needed attention. The Make a Difference Foundation which was corely founded by ex Springbok captain Francois Pienaar, provides exceptional educational opportunities for deserving youngsters in South Africa, who might otherwise never have been given the opportunity to reach their full potential. In respect and homage to two young rugby players who died playing the game they loved, The Chris Burger/Petro Jackson Players’ Fund was formed in 1980. With the purpose of making rugby a safer sport, this fund to assist the unfortunate victims of catastrophic or serious rugby injuries and to develop and implement initiatives that aim to educate, inform and create awareness around rugby injuries.

Freeman and McCreary are in South Africa to support local premiere events for the motion picture release “Invictus,” starring Freeman as Nelson Mandela. Invictus releases nationwide on 11 December 2009, and will stay on in South Africa to support the above Invictus charity- related initiatives.

1 comment:

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