Soccer fans, especially UEFA Champions League fans, are in for a treat. Heineken® today announced it will give its African consumers their first ever chance to hold the UEFA Champions League Trophy aloft when it takes the famous cup on tour in April this year.
After two successful tours in Asia and South America in 2007 and 2008 it is now the turn of African football fans in Nigeria, Algeria, Egypt and South Africa to have the ultimate experience, to be able to see and touch the famous Trophy.
Franco Maria Maggi, Heineken® Marketing Manager in South Africa commented, “South African consumers are passionate about the UEFA Champions League and the Heineken® brand. The Trophy Tour, proudly presented by Heineken® promises to be a fantastic series of events and a truly memorable experience.”
UEFA Marketing Director, Philippe Le Floc’h added, “The UEFA Champions League has a long and distinguished heritage and is the pinnacle of European club football. The Trophy itself represents the ultimate prize of the UEFA Champions League globally. We are happy that by taking the Trophy to Africa with Heineken®, African football fans will have the chance to glimpse the Trophy that so many of their compatriots who are playing in Europe are striving to win. The Trophy Tour with Heineken® is a chance for us to give something back to the football fans in Africa.”
Last season Heineken® took the Trophy to South America for a tour to fans in Sao Paolo, Rio de Janeiro (Brazil), Buenos Aires (Argentina), Santiago (Chile), Mexico City and Monterrey (Mexico). More than 51 500 fans saw the Trophy ‘live’ and a further 247 million viewers tuned in to see it on television.
This year’s African Tour dates are:
February 26 – 28 Lagos (Nigeria)
March 11 – 12 Algiers (Algeria)
March 26 – 28 Cairo (Egypt)
April 11 – 12 Cape Town (South Africa)
April 18 – 19 Johannesburg (South Africa)
South African consumers will be able to visit the trophy at the V&A Waterfront from April 11 – 12, 2009 and in Johannesburg at Montecasino on April 18-19, 2009 and get up close and personal to the icon of club footballs top competition.
In each location, famous players drawn from the history of UEFA Champions League will accompany the Trophy. So, soccer fans, don't miss out on this opportunity.
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