Get to know the designer at Audi Joburg Fashion Week : Part 2 - Tarien Malherbe

Next on our designer profile feature is Mother City's young, creative and skillful Tarien Malherbe. Here is what she is about:

Surname: Malherbe
Name: Tarien
Date of birth: 13-03-1986
Age: 22
Citizenship: South African
Language: Afrikaans/English
Preferred language: Afrikaans
Sex: Female
Website: www.non-european.co.za
Email: tarien@non-european.co.za / non-european@elizabethgalloway.co.za
Tel: Office: 021-880-0775. Fax: 021-880-0066
Mobile: Press - Gideon: 082-853-9368. Sales – Martin: 074-100-5869. Designer – Tarien: 084-206-5887
Qualification: Higher Professional Diploma in Creative Arts – Fashion, Elizabeth Galloway Academy of Fashion Design, Stellenbosch, 2005-2007

National N3 subject certificate in Small Business management & Entrepreneurship, Tygerberg College, Cape Town, 2004
Religion: Christian
Hobbies: anything to do with being outdoors / spending time with people / being creative

Tertiary Education

Matric: National Senior Certificate with University Exemption (passed with distinction); Montagu High School

Subjects (all HG): Afrikaans First Language A; English First Language B; Mathematics A; Science A; Biology A; Accounting A

Received academic honours 2000-2004

Graduated top of my class -2004

Achievements – fashion design

* Third place in NCPC South Africa’s Environmentally Friendly Design Competition 2007
* Winner of the Most Innovative Design Award - 13th Annual Old Mutual Vukani Fashion Awards 2007

· First Place in the Fashion Eye Competition - Pursuit magazine 2007

· Exhibited a hat at South African Fashion Week – awarded fourth place in the competition 2005

Exhibitions and Fashion Shows

2008

* Exhibited at Cape Town Fashion week as NON-EUROEAN by tarien malherbe (education range)
* Showed at Durban fashion week as MAYLEAF by tarien malherbe (scarcity range)
* Took part in Cape Town Fashion Festival as MAYLEAF by tarien malherbe (scarcity range)
* Showed at Vukani fashion show as MAYLEAF by tarien malherbe (scarcity range)

2007

· Showed at Durban Fashion week as TARIEN MALHERBE (Vukani collection)

· Showed at Cape Town Fashion week as TARIEN MALHERBE (BoetnSaartjie Range & Vukani collection)

· Showed at Vukani Fashion show as TARIEN MALHERBE (vukani collection)2

· Showed at Elizabeth Galloway graduate fashion show as TARIEN MALHERBE (boetnsaartjie collection)

· Invited to take part in the Tygerberg Fashion Expo - a fundraising event for the Tygerberg Children’s hospital

2006

· Invited to take part in Cape Renal Association Annual Charity Fashion Show in Franschoek - a fundraising event for people suffering from kidney disease

2005

· Invited to create fashion from flowers and plants and to show the dress at the Robertson Floral Fashion Show

· Exhibited a hat at South African Fashion Week – awarded fourth place in the competition


Design focus

Tarien Malherbe is a South African designer who creates evolutionary heritage based designs that has an international appeal. She currently designs under the label ‘NON EUROPEAN’ focusing on male and female formal daywear/streetwear.

The label, Non-European, is another way of saying 'Proudly South African' using the language of our previous government - this time to empower and communicate.

Inspiration for this range

This Non-European collection draws on the local education system as a reference point for expressing individual style within the confines of a uniform. The youth of SA have always reinterpreted and challenged their school uniforms, no matter which part of the education system they were in, and this range gives a voice to these ideas.

Design Philosophy

The Non-European brand has an outward focus that aims to empower individuals by creating sustainable job opportunities that utilizes people’s traditional skills and talents.

I love people and I have a heart for the poor or suffering. My greatest joy is to contribute to such people’s lives and to see them grow and prosper. I know my design talent empowers me to make change to individual’s lives on various levels. I therefore enjoy working in the fashion and clothing industry because it is a powerful tool to influence society for the better.